Six Signature Incense Fragrances, Six Different Worlds | Lume & Co.
Beyond Light, Beyond Scent.
For years, agarbatti has belonged to the everyday life of an Indian home. It marks the beginning of a morning prayer, the arrival of guests, a pause between one thing and the next. We love that familiarity. But we also believe incense can be more than a habit: it can say something about the room, the people in it and the memories they carry.
That thought led us to create six signature incense fragrances. They are not six versions of the same scent. Each has a different personality, a place in our imagination and a reason to be chosen. There is a temple-inspired floral, an old-world cologne, a cool woody floral, a joyful fruit scent, an airy orchard impression and a deeper, rose-led composition.
Meet the Lume & Co. signature incense collection.
1. Kashi Gold — A morning by the river
The fragrance: Marigold and jasmine impressions, sandalwood warmth and a breath of fresh air.
Kashi begins before the crowds. Someone is carrying flowers to the river, a shop is opening its shutters, and the first light is finding its way onto the steps of the ghats. Kashi Gold began with this feeling: a city where ordinary mornings still carry the tenderness of ritual.
Light it when you want your home to feel welcoming and connected to the familiar. Its floral, sandalwood-inspired character suits a gentle morning routine, a pooja setting or the simple pleasure of having a quiet moment before work.
Explore Kashi Gold signature incense sticks
2. Old Haze — A familiar scent from another time
The fragrance: Vintage cologne freshness, subdued woods, a powdery musky impression and a dry herbal finish.
Think of an old barbershop: polished mirrors, wooden drawers and the trace of a classic aftershave lingering in the air. Old Haze is our homage to those small, enduring details. It isn't designed to smell old-fashioned; it's designed to make nostalgia feel entirely at home in the present.
Its woody, softly musky atmosphere works beautifully beside a favourite chair, a collection of books or a long conversation after sunset. Choose it when sweetness isn't what you're looking for.
Explore Old Haze signature incense sticks
3. Sugandhika — The art of a quiet room
The fragrance: Delicate woody florals with a cool, camphor-kissed freshness.
A room does not always need a statement. Sometimes a neatly made bed, a little morning light and the faint sound of the world outside are enough. Sugandhika takes its place in that kind of setting. It moves between warm wood, soft florals and an airy freshness that keeps the scent from feeling heavy.
A thoughtful choice for an unhurried morning or an evening when you want less noise around you. The fragrance feels restrained, composed and easily at home beside everyday rituals.
Explore Sugandhika signature incense sticks
4. Fruit Punch — A little colour in the everyday
The fragrance: Cheerful, juicy fruit-inspired freshness with a playful sweet finish.
Not every fragrance needs to whisper. Fruit Punch is the most extroverted member of the family: the feeling of fresh fruit being cut for guests, an open window on a sunny afternoon or the anticipation before friends arrive. It brings a surprising fruit-forward direction to a form of fragrance often associated only with flowers and woods.
Use it when you want the room to feel relaxed and welcoming. It is the kind of scented agarbatti that can bring a smile to an otherwise routine afternoon.
Explore Fruit Punch signature incense sticks
5. Apple Orchid — Freshness without fuss
The fragrance: Fresh apple-inspired fruitiness softened by a light, orchid-like floral impression.
There is a special pleasure in returning to a freshly arranged home. Apple Orchid captures the scent association of a bowl of crisp apples beside flowers on a table: clean, light and unpretentious. It doesn't try to fill every corner with drama; its strength is how effortlessly familiar it feels.
Try it during a weekend morning, while setting a table or when you want a gently fruity-floral change from traditional agarbatti profiles.
Explore Apple Orchid signature incense sticks
6. Gul-Raz — An evening, beautifully understated
The fragrance: Dark rose, herbal chamomile nuances and warm bakhoor-inspired depth.
Some spaces are made for the end of the day. A lamp replaces overhead lighting. Music plays a little lower. A conversation lingers. Gul-Raz was imagined for that moment, with the richer personality of rose, a gentle herbal softness and an intimate, perfume-like warmth.
Gul-Raz is for someone who loves the language of fine fragrance: composed, slightly mysterious and comfortable in its own skin. It makes a distinctive choice for gifting, reading or an evening at home.
Explore Gul-Raz signature incense sticks
Which signature incense belongs in your space?
If you love the comfort of Indian floral rituals, start with Kashi Gold. Prefer mature, woody scents? Old Haze may feel like an old friend. For something softer, try Sugandhika. If your home is a place for colour and company, consider Fruit Punch. Choose Apple Orchid for effortless freshness or Gul-Raz for an intimate, perfumed evening.
A different way to experience agarbatti
Signature scent means something specific to us: a fragrance with a recognisable identity, not simply a name on a box. We want someone to remember Old Haze for its familiar cologne mood or Kashi Gold for its connection to a morning beside the river. Those associations matter more than a long list of adjectives.
Our collection is made for people discovering premium scented incense sticks, as well as those who have grown up lighting traditional agarbatti. Whether you call them incense sticks, agarbatti or home fragrance, the simplest way to choose is to follow the atmosphere you want to create.
How to enjoy your incense thoughtfully
Use one stick at a time in a stable, heat-safe holder. Light the tip, blow out the flame and allow it to smoulder. Keep the stick clear of curtains and flammable surfaces, never leave it unattended, and use it in a well-ventilated space. Fragrance can feel different in different rooms, so allow yourself time to discover which signature works for you.
Good scent design isn't about making every room smell alike. It is about finding a fragrance that feels like it belongs.
Lume & Co. — Beyond Light, Beyond Scent.